Pasadena, California, is a vibrant city located northeast of downtown Los Angeles. As of April 1, 2020, the city had a population of 138,699 residents. The demographic composition is diverse, with 41.4% identifying as White, 17.8% as Asian, 7.7% as Black or African American, and 14.5% as two or more races. Additionally, 33.7% of the population identifies as Hispanic or Latino.

Economically, Pasadena has outperformed neighboring cities and Los Angeles County in key metrics, boasting a lower office vacancy rate, lower unemployment rate, and higher median earnings. In 2023, the city’s commercial parcels contributed over $114 million to the general fund, with sales and tax revenues adding nearly $70 million. The Office of Economic Development actively encourages business investment opportunities and supports business retention and attraction activities, ensuring a robust and dynamic local economy.